Cyber security at home big business for ISP’s
The number of connected devices in home networks and the number of cyber attacks on these home networks (read our blog: Home networks are at risk) increase rapidly. Consumers are more and more aware of the risks and they are anticipating those risks. At the moment ISPs distinguish themselves by offering consumers ease of use (speed and installation), however, cyber security offers new opportunities for ISPs. How can ISPs take advantage of these opportunities?
Consumer versus cyber security
Consumers are more and more aware of the dangers that online activities bring with them. The media play an important role in this awareness and they write more often about the risks of smart home applications. A popular topic is the smart speakers by Google, Amazon and Facebook, with which all smart devices in the home will be operated by voice. The article in the Guardian: “Will you be getting a smart home spy for Christmas?” speaks volumes. According to IDC the sale of these smart speakers will grow from 99.8 million in 2018 to 230.5 million in 2022. The question remains if these numbers will be achieved if consumer trust disappears.
According to the Vodafone 2019 Trend Report trust is going to be of overwhelming importance in 2019. Only the businesses that prove themselves to be trustworthy can expect a successful year ahead. ‘Trust is King’. In the same report it is stated that 63% of consumers has stopped using online services due to security concerns. In other words: the market will only grow if there is trust.
Trust as a business model
Consumers demand trust. But who will make sure the home networks are secured? The most obvious companies are the ISPs. ISPs make sure that a home is connected to the Internet and to make sure the Wifi-signal is strong and fast enough. Many ISPs offer services to install Internet in the homes and enhance the Wifi-signal. How different it is with cyber security. Most ISPs don’t see cyber security as a unique selling point, even though there are lots of opportunities. Research described in the Vodafone report ‘Cyber security is an opportunity and not a cost’ shows that 59% of the surveyed consumers would want to pay more for cyber security.
Hardware is the basis of a Secure Home Network
What should ISPs offer to consumers to give them the correct security at home? At the moment consumers are offered software based solutions, however, the basis lies in reliable hardware. Hackers are always looking for holes in security. If there are mistakes in the hardware of a router (i.e. a wrong component), hackers will eventually be able to take advantage of this. With that thought in mind, Scalys has developed the TrustBox router. By working together intensively with NXP, the TrustBox is able to offer ‘military security’. The software to work this hardware (firmware) stays up to date continually and cannot be adjusted by hackers. The TrustBox gives the ISPs the opportunity to offer their customers the most trustworthy router. Scalys developed the TrustBox Router, which is the best in class secure router for home networks. This router not only secures the communication, but also the devices connected to it. The TrustBox has been designed, developed and produced in The Netherlands, cooperating intensively with Sintecs, NXP and Microsoft. At CES (the Consumer Electronics Show in Las Vegas) 2019, TrustBox has won the Best Innovation Award for Cyber Security and Personal Privacy.
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